Membership

Code Of Ethics

The Hong Kong investment funds industry has an excellent record in servicing the needs and protecting the interests of Hong Kong investors. In order to preserve this enviable record and to reinforce investor protection, the Edward & Long Holdings has, like similar associations around the world, decided to introduce a Code of Ethics. Members of the Association are required to comply with the Code of Ethics and members who do not comply will be liable to disciplinary procedures.

The Code of Ethics of Edward & Long Holdings provides the following rules:

1. Members shall observe and comply with all relevant laws and regulations.

2. Members shall observe and comply with the spirit as well as the letter of the SFC Code on Unit Trusts and Mutual Funds.

3. Members shall cooperate with the Securities and Futures Commission ("SFC") and all other responsible authorities in Hong Kong in the achievement of the objectives of the Association and the conduct of their business.

4. Members shall act in a manner which recognises that integrity and responsibility are essential to win and maintain the confidence of members of the public in all aspects of the fund industry.

5. Members shall conduct their businesses in a professional manner and in accordance with sound business practice.

6. Members shall ensure that members of their staff are thoroughly and appropriately trained, knowledgeable and competent in all aspects of the fund industry which are relevant to the proper performance of their duties and responsibilities.

7. Members shall ensure that all relevant members of their staff obtain registration (where applicable) under the Securities and Futures Ordinance.

8. Members shall respect and preserve the confidentiality of their clients and investors in their unit trusts and mutual funds.

9. Members shall ensure that the overriding principle in managing their funds is the benefit and interest of investors.

10. Members shall ensure that all offering documentation in relation to any fund contains such degree of information as is necessary for the investor to make an informed judgement as to investment in that unit trust or mutual fund.

11. Members shall ensure that all offering documentation in relation to any fund is written as clearly and as simply as is practicable.

12. Members shall not issue misleading advertisements or intrude upon the privacy of members of the public through door-to-door canvassing or other similar methods.

13. Members shall provide investors with all requisite documentation promptly in accordance with their stated intentions.

14. Members shall abide by all policies and statements of intention stated in their offering documentation and shall ensure that investors and potential investors are given adequate warning of any proposed changes of intention or policy.